iPad born, to buy or not to buy, that’s a question.
On January 27th, 2010，Apple finally unveiled its fabled tablet computer, called the iPad. This device looks akin to a large iPhone or iPod touch. It supports a 9.7 inch LCD touch-screen display, which makes use of the same multi-touch technology found on the iPhone, Apple’s Magic Mouse, and its notebook trackpads. It also has the same in-plane switching display technology that made its debut in the crop of iMacs. Thus, many people especially those who have already got an ipod touch or iphone, hold an interrogative views on making decisions of to buy or not.
However, for Apple, the position of iPad is very clear. Knowing that device with price below $400 is iPod Touch, with price above $1000 are MacBook and MacBook Pro, in the difference of more than $500, iPad does have a great stage for performing besides NetBooks.
Anyhow, from users’ point, I believe everyone has his own answer to the question of “Who Would Buy iPad?”
In fact, iPad is not purely a large version of iPhone. It also has its unique traits, such as up to 10 hours battery life while surfing the web on Wi-Fi, watching videos, or listening to music, larger screens, numerous first-party apps, etc. Combining with the common usage of : web surfing, mail, contacts, calendar, photos, music, video, game, ibooks, etc. iPad could be popular with users of needs below:
1. To be used for tourism. In a trip for one week, taking a notebook is too heavy for the tourism. By using the iPad, you can not only watch the photos shot during the trip, but also don’t need to find power cables in the airport.
2. To be used in car. During a family journey by car, we always have to take PSP or NSDL in order to get the boredom away. With an iPad, family members on the rear seat can watch even DVD movies , of course you should convert DVDs to iPad before and fix the iPad on the back of the front seat.
3. To be used in kitchen. Currently, more and more families like to put a little TV in kitchen so that no news would be missed during the cooking process. It is very difficult to set a notebook in kitchen without getting the notebook wet or saving any tiny spaces with its keyboard.iPad is the key to this confusing problem by being hanged onto the wall or put onto the table. At that time, no matter news or youtube videos, and even dvd movies (convert DVD to iPad before) could be played on it. What’s more, you could use the iPad as an e-menu since it has a super large screen and powerful function of net surfing and multi-touch.
4. For students and Children use. With an accessory of blue-tooth keyboard and an up to 10 hours battery life, students can use it for taking notes and study from 8 am to 5 pm without any difficulties.If you find many good educational DVDs, you could convert them onto iPad by some iPad-optimized apps, such as Wondershare DVD to iPad Converter, and teach your children anywhere at any time.
5. For the elderly use. iPad is very easy to use, since with poor eyesight, adjusting the size of characters on normal notebook’s HD screen is not easy, but for iPad, its zooming is very easy and swift, which is more convenient for the elderly. Moreover, the maintenance is easier than normal PC, there is no need to worry about the virus or Trojans. And with such a large screen, watching videos and e-books will be surely enjoyable.
Why iPad could triumph Macbook and Netbook ?
1. Macbook can not be connected with internets at your pleasure, which is exactly the unique selling point of iPad.
2. The average price of the Macbook is above $1000 which is much more expensive than iPad.
3. Netbook is almost the same as a cheap notebook, while iPad is a powerful entertainment table, not only with the function of net surfing but also with many unique traits and functions to meet users’ more needs.
Ok, are you clear enough now to make a decision? Like a guest in the show named Wait wait, Don’t Tell Me in NPR, when he firstly saw the iPad, he said , ” That is it ?”, after understanding more of its function, he said, ” I want one.” That’s the glamour what’s Apple always good at.
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After being launched worldwide on 3rd April 2010, iPad already noticed a huge number of customers brave out to buy Apple’s new device i.e. iPad. When the world of technology is abuzz with the new ‘iProduct’, can India be far behind? It is expected that Apple’s iPad would create a new user segment in the market of India soon. But when will it come to India?
Many tablets have already debuted in the market and we can easily say it is the time for tablet revolution. The concept of tablet PC, so far, is not very popular among Indian consumers, so iPad needs to go through this mass market hassles.
Experts say that this tablet category device would create a niche market for itself and Indian users are waiting for that product, which would emerge as a lifestyle product, and obviously not a mass product in India.
Right after the launch of iPad, doubts and expectations have arisen from various corners. Would iPad outsell the iPhone? Will other tablets dethrone iPad? Even after all these doubts, market analysts say it seems like Indians are waiting for the iPad. But Apple has hardly responded to the questions on the availability of iPad in India.
The iPad helps the users to browse the web, go for emailing, share photos, watch videos, listen to music, play games, read e-books and much more. But, the downside of iPad is, beside these intelligent features, it cannot multitask and doesn’t have an external keyboard, disk drive or a USB drive. So, according to market experts it can be a niche product rather than for the masses. It would create a new class who are always crazy for lifestyle products, and an Apple fan!
Some other experts doubt that the price sensitive nature of Indian consumer market may deter iPad from being a hit in Indian market. They are also concerned that iPad may remain limited only to the upper middle class segment in India. But at the same time it is true that iPad would face a challenge for several other branded laptops and tablet devices, which offer same features at the same range of price. So, Indian consumers may think twice before they invest in an iPad. Although, many people hope that the secret of this device’s success in India may lie in iPad applications and features that may take away the need of carrying hefty laptop.
Of course, the naysayers may remark that iPad is not appropriate for Indian market, but the reality shows that there is a curiosity, an interest and intent. Crazy users may hope that Apple would plan for thousands of utility iPad applications to make it more popular. But how much of craze can be converted to sales – we would like to leave that to Apple.
Meanwhile most of the iPhone and iPad Application development companies in India have already created various iPad applications. For the crazy users, e-Book iPad application would be interesting through which Users can easily access the newspapers, magazines through iPad.
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Apple has touched a new market with its iPad device, which is mid-sized tablet PC integrating features of smartphone, eBook reader and PC. Up till now, tablet sector has been under-performing due to high prices as well as limited functionality; they are outshined by normal laptops. Therefore, iPad may not face much competition from other PC vendors.
Google’s Initiative
In January, the search giant had released its own branded ‘superphone’, called Nexus One. After that, Google has also showcased its tablet based on the Chrome operating system. Now, it might worry Apple from the Google’s new initiative. It is predicted that the Chrome-based tablets will offer attractive features and various web based apps that may affect Apple iPad sales.
Earlier this month, a Chrome-based tablet has detailed that boasts a virtual keyboard, contextual control and multiple tabs for multitasking, or please users that requires simple functionality, like surfing the Web, checking e-mails or editing Office docs. The Chrome based tablets will be available later this year, which will use web-based operating system to produce more revolutionary product than Apple’s tablet.
Here, the feature discusses few advances in the Chrome-based tablet, which may pose a threat to Apple’s iPad.
1. Google’s tablet is for multitasking
Apple has legacy to design products that are complete and the devices for the future. But, Google also knows how to remain on the top. Google will offer multi-tasking in its tablet, which is lacking in iPad. It is reported that you cannot switch over to Safari to read the news, if you are visiting pages.
2. Web-based apps
Apple introduced its iPhone operating system in the iPad, but a Web-based operating system could deliver several features, which may include off-site storage of data that can be access wherever net connection is available. Further, users can also avail features of cloud computing on the Google devices.
3. The Web Is the App Store
Apple’s App Store will offer over 140,000 applications available for download to its iPad. But, Chrome operating system will also have competitive advantage over others as the software does not require so many apps, because the Web is its app store.
4. Ubiquity is the key
Apple’s operating system is only available to iPad, while Chrome can run on various devices, which means users will have wide variety of PC vendors to choose from. Further, this means that there will be lot of competition between different Chrome based tablets, which give benefits to consumers with low prices. $499 for an iPad is a great price, but lack of 3G and small hard drive will transfer buyers to Chrome tablets.
5. Chrome OS for light weight systems
Chrome operating systems could not compete with Windows 7 or Mac OS X. But, it is suitable for netbooks and tablets, which comes with basic functionality like Web surfing and basic document editing. Just like Android platform, Chrome based devices can also offer multitouch options, which can match the outstanding multitouch experience of Apple’s iPhone.
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Apple Inc had introduced one more interesting gadget from its stable, called iPad, a slender tablet computer. The device will be available in March, and said to be transformed the mobile, eBook reader and PC industry. Further, it is predicted that the other vendors will also catch the new genre of computing, which combines the features of Smartphone and a laptop.
The feature here discusses the features of the device that blurs the line between various devices.
Apple iPad
According to the famous iPhone maker, the new iPad is the device for the future. It comes with 9.7” LED-backlit IPS multitouch screen, which allows browsing, emailing, and watching photos, eBooks & videos a fun. It weighs just 680g and supports Wi-Fi and 3G. The company had also used its own processor, called A4 chip in the tablet. In addition, the new device will support about 140,000 apps that are available on the App Store.
Apple’s iPad will be available with a price tag in between $499 – $829 depending upon the storage options (16, 32 and 64 GB). However, with some contract with carriers (AT&T), the device would be available cheaper than the listed price.
The new device raises quality bar for others
Apple’s iPad lacks few features present in laptops and mobile handsets, like camera, Flash software necessary to handle videos and animations on the web. But, the half of an inch thick, the device satisfies needs of various users which include reading eBooks as well as newspapers and magazines. Users can avail the device as computer, eReader or more than a Smartphone. They can access internet and watch HD videos on the iPad and it will also support most iPhone apps.
In the presentation, Apple CEO, Mr. Steve Jobs claimed that the tablet PC will be the best for certain functions like the Web, reading e-books and playing video. With its attractive screen, it is much more capable than its smartphone, iPhone. Up till now, about 42 million people are using the iPhone around the world.
The company is also planning to introduce its own e-bookstore that will connect with iBook, an e-reading program. Apple had already formed relationships with five major publishers viz. Hachette, Penguin, HarperCollins, Simon & Schuster and Macmillan. It is reported that these companies will charge about $12.99 to $14.99 for most general fiction and non-fiction books.
Channel insiders have indicated that Apple has been working on a tablet computer for more than a decade. Now, the improved technology, cheaper hardware and wireless networks, the company has able to bring the device finally to the market.
Discussion
Various companies are already offering various tablets PC, but they never caught on with consumers like Apple. In 2001, Microsoft had predicted that tablets would be the most popular form of PC sold in America within five years. But, due to high prices and limited functionality, they are outperformed by normal laptops. However, after the introduction of Apple’s iPad, the situation has changed.
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